Teaching SEO through hands-on practice
We focus on building actual skills for e-commerce sites—ranking products, writing descriptions that convert, fixing technical issues. The kind of work that makes a difference in sales.
Why we started this
Most e-commerce owners I met were paying for SEO advice they couldn't actually implement. They'd get reports about meta tags and schema markup, but no real sense of how to fix their own sites or train their teams.
I'd been optimizing online stores for eight years and kept seeing the same pattern. People needed practical skills more than consultant reports. So we built workshops where you work on your actual product pages, learn to spot indexing problems, and practice writing category descriptions that rank.
The platform launched in early 2025 with twelve participants from different provinces. They wanted step-by-step training they could follow from home, with real exercises instead of theory. That's still what we do—teach applicable SEO techniques through assignments you complete on your own store.
How we teach this stuff
Assignments on your site
You work directly on your store's product pages. Each exercise walks through optimizing titles, descriptions, and technical elements with clear before-and-after comparisons.
Real indexing problems
We use actual crawl data and search console reports. You learn to spot pagination issues, duplicate content, and broken internal links by fixing examples from real stores.
Keyword research exercises
Practice finding search terms your customers actually use. The assignments teach competitor analysis, search volume evaluation, and matching keywords to product categories.
Who runs these workshops
Tertius Prinsloo
Technical SEO Instructor
Spent six years fixing crawl errors and site speed issues for online retailers. Now teaches the diagnostic process—how to read server logs, identify render problems, and implement structured data correctly.
Helena Vandermerwe
Content Optimization Lead
Built content strategies for fashion and electronics stores across four provinces. Focuses on teaching product description frameworks, category page optimization, and internal linking patterns that drive traffic.
What guides our teaching
We're not building a certification program or selling ongoing consulting. The goal is transferring skills you can apply immediately and keep using without needing us.
Practical over theoretical
Every lesson includes actual tasks—fixing a robots.txt file, rewriting product titles, analyzing competitor backlinks. You build muscle memory through repetition, not passive watching.
E-commerce specific
Everything focuses on online stores—inventory management impact on SEO, seasonal product optimization, handling discontinued items. No generic blog advice.
Remote accessibility
All workshops run online with flexible scheduling. Participants from Durban to Pretoria work through the same exercises at times that fit their schedule, with recorded sessions available.
Measurable outcomes
We track specific improvements—index coverage changes, ranking movements for targeted keywords, click-through rate shifts. You see which techniques actually moved numbers on your store.